Mercedes-Benz is poised to deepen its manufacturing footprint in West Africa with plans to establish a truck assembly plant in Senegal, marking a significant milestone for the region’s automotive industry.
- Mercedes-Benz is establishing a truck assembly plant in Senegal to support West Africa’s automotive industry.
- The initiative is to assemble military vehicles initially and later expand to civilian trucks, creating jobs and bolstering the local economy.
- Mercedes-Benz’s focus on increasing its presence in Africa reflects the continent’s growing market and logistical demands.
The project, formalised through a letter of intent is a tripartite collaboration between the Senegalese government, German automotive giant Mercedes-Benz, and Global Truck Systems (GTS).
The announcement came after a high-level meeting between Prime Minister Ousmane Sonko and a Mercedes Trucks delegation led by the group’s CEO, Franziska Cusumano.
According to a statement from the Senegalese government, the new facility will initially focus on assembling military vehicles for the Senegalese armed forces, before gradually expanding to include civilian trucks and other commercial models.
“An initial assembly line will be operational by the end of 2025. Several hundred jobs will be created during the initial phase, with a target of several thousand in the long term,” said Jan Weber, Commercial Director of Mercedes-Benz Special Trucks, in an interview with national broadcaster RTS.
Under the agreement, Mercedes-Benz will supply Completely Knocked Down (CKD) kits to enable local assembly of various truck models, boosting industrial capacity and reducing dependence on imports.
The initiative aligns with Senegal’s broader industrialisation strategy aimed at attracting foreign investment, fostering skilled employment, and developing local supply chains in strategic economic sectors.
Mercedes Benz deepens Africa presence
Mercedes-Benz has been steadily expanding its footprint across Africa, positioning itself as a key player in the continent’s rapidly growing automotive and logistics sectors.
With demand for commercial vehicles surging and driven by infrastructure projects, urbanisation, and regional trade integration, Africa has become a strategic growth frontier for the German automaker.
In North Africa, Mercedes-Benz maintains a solid presence through assembly plants and distribution partnerships in Egypt and Algeria. South Africa, however, serves as the company’s primary manufacturing hub on the continent, home to one of its largest assembly facilities outside Germany.
Daimler Truck Southern Africa (DTSA), headquartered in Pretoria, oversees this major assembly operation, which employs approximately 300 people.
Mercedes-Benz’s latest venture into Senegal indicates a strategic push to anchor its operations closer to emerging West African markets.
Leveraging Dakar’s advantageous position as a logistics hub, the planned truck assembly plant is expected to stimulate ancillary industries, foster technology transfer, and accelerate workforce skills development.
“As part of the supply of CKD kits for various Mercedes-Benz trucks, Daimler Truck ensures a reliable supply chain. Comprehensive quality assurance and technology transfer control measures are also implemented.”
“The objective is to provide high-quality conditions for locally assembled vehicles, including long-term service support. With the commitment of Daimler Truck, the two local partners can create new jobs on site and thus contribute to the country’s value creation and economic development.” Daimler noted in a statement.
As infrastructure development and regional logistics continue to expand, demand for heavy-duty vehicles is projected to rise.
The Senegal assembly facility will not only cater to this growing market but also position the country as a key player in Africa’s evolving automotive manufacturing ecosystem, delivering long-term economic benefits to the nation and the broader ECOWAS region.
