CRYSTALLIZE™ Strategy

Create, Capture and Maintain Value

All organisations, irrespective of size, need strategic thinking and good corporate strategies to create value, develop a unique selling advantage and capture both market share and mind share. Our corporate strategy solutions are particularly useful if your organisations is newly established or wants to compete in particular markets whilst improving existing business units.

Enhance Human Capital for Personal Excellence and Peak Performance

We strongly believe that organisations that thrive and excel understand that investing in their human capital for personal excellence and peak performance is important. A strong leadership strategy aligns your company’s investment in leadership development with the long-term strategy and business goals. This means that we help your company identify the types of leaders needed, where and when they are needed, their skills and the leadership styles required to help your company achieve positive outcomes. In addition to that, we take a look at performance management systems that support the development of leaders within your organisation, providing leadership coaching, executive coaching and training solutions where required. We help your leaders up-level their communication skills, interpersonal skills, public image, team engagement, negotiation skills and more.

Leverage Technology for Improved Business Performance and Competitive Advantage

Technology has drastically changed the way companies do business and their ability to compete in their individual industries. A team that does not have digital skills is bound to be a liability to any company. Our digital strategy focuses on helping your company use technology to improve business performance and create competitive advantages. This could mean changes to existing systems and processes, or creation of new ones. Often, implementation of digital strategies may involve training or retraining some or all of the workforce, reorganising systems and structures, or creating new jobs within the business. We can help your organisation create a roadmap and implement what is needed.

Build a Stand-out Brand

Standing out in the business-to-business (B2B) or business-to-customer (B2C), and increasing brand equity and revenue require a clear brand marketing strategy that is executed in a timely and professional manner. Brand marketing is more than just acquiring market share. It’s also acquiring mind share and becoming the first choice when prospects and customers think of a supplier or service provider. Having worked with both start-ups, scale ups and established businesses, we have extensive experience in end-to-end brand development including:

1. Aligning brand strategy with business objectives
2. Identifying and researching the target client(s)
3. Developing brand positioning or market positioning
4. Clarifying the value proposition or brand message
5. Developing a brand name, logo and tagline
6. Developing marketing content
7. Developing website or app to deliver the brand promise
8. Building a marketing toolkit to drive sales
9. Tracking implementation and results

Reach More, Connect with More, Sell More

There are companies in your industry who want the market’s attention. How does your brand stand out and what do you want to be known for? Your company brand is its identity. It represents what your company offers. Brand marketing is raising the target market’s awareness of your company and what you offer with the aim of educating for understanding, creating a following, building loyalty, and driving sales. Let us help you make your brand memorable by communicating with your target market what your brand does, how well it does it, and provide a way to bring that information to mind in an instant.

Connect, Convince and Convert

The future of any company depends on the effectiveness of its sales strategy. We help companies look at how viable, profitable and sustainable their revenue models are, and how they plan to generate leads and convert them to clients. Our sales experts have extensive experience in helping clients increase revenue by up to 80%.

Expansion and Access to New Markets

One of the most effective growth strategies is market expansion through collaborations, joint ventures or strategic partnerships in key target markets. This is simple when your network extends to the relevant markets. But how do you access a market where you do not have a strong network or good knowledge of the different nuances of operating in that market? By virtue of our experience as well as the strength of networks we have built over the years we have the capacity to help our clients access new markets, offering them the opportunity to create linkages and tap into various markets quickly and strategically. Reach out to us about ways we can help with your company’s market expansion strategy.

Navigate Change Strategically

Undertaking projects or initiatives to improve performance and productivity, maximise opportunities or address issues that impact growth and development, will often require making changes to processes, job roles, organisational structures or types and uses of technology. The biggest impact is on employees who must change how they do their job for the initiative to be successful. If the transition is not well planned and managed, your organisation risks creating disengagement and wasting valuable time and resources. An organisational development strategy can improve organisational effectiveness whilst ensuring that your people, strategies, objectives, systems & processes remain aligned.